EDUCATION
2015MFA, Graphic Design
Academy of Art University, San Francisco, California
2010Bachelor of Architecture (B.Arch.)
California Polytechnic State University, San Luis Obispo, California
ACADEMIC APPOINTMENTS
2025–PresentProfessor of Graphic Design & New Art
Visual Arts Department, Yavapai College, Prescott, Arizona
2022–2025Associate Professor of Graphic Design & New Art
Visual Arts Department, Yavapai College, Prescott, Arizona
CONCURRENT APPOINTMENT
2024–PresentAdjunct Faculty in Marketing
School of Business, Yavapai College, Prescott, Arizona
ACADEMIC LEADERSHIP AND PROGRAM DEVELOPMENT
2025–PresentDepartment Chair, Visual Arts Department
Yavapai College, Prescott, Arizona
Provide academic and administrative leadership for the Visual Arts Department, including faculty coordination, curriculum and scheduling oversight, program planning, assessment, and student support. Mentor new and adjunct faculty.
2024–PresentFaculty Lead, Bachelor of Design in Visual Design
Yavapai College, Prescott, Arizona
Led development and institutional approval of the three-year Bachelor of Design in Visual Design, launching Fall 2026. Developed the curriculum architecture, course sequence, prerequisite structure, program and course learning outcomes, and assessment framework; collaborated with executive administration and cross-campus partners on accreditation, faculty hiring, advising procedures, recruitment, marketing, and course development. Represent the program in recruitment and outreach through open houses and special events.
2022–PresentGraphic Design Program Leadership
Yavapai College, Prescott, Arizona
Provide academic leadership across the AAS in Visual Design, Graphic Design Certificate, Bachelor of Design in Visual Design, and related micro-credentials. Coordinate curriculum, course sequencing, program assessment, and student progression across the graphic-design programs. Advise students on course pathways, portfolio development, transfer planning, internships, career preparation, and capstone work.
PROFESSIONAL DESIGN PRACTICE
2018–PresentPartner and Creative Director
Web & Wolf, Phoenix, Arizona
Multidisciplinary design and marketing practice specializing in brand identity, packaging, digital products, websites, and integrated communications, primarily for wine, beverage, and hospitality brands, with selected work for professional associations and clients in other service sectors.
2017–2018Consulting Art Director and Designer
Independent Practice, Central Coast, California
2013–2017Art Director
Juice Media, Paso Robles, California
2012–2013Graphic Designer
Juice Media, Paso Robles, California
2010–2012Graphic Designer
Tolosa Press, San Luis Obispo, California
SELECTED CREATIVE AND PROFESSIONAL PRACTICE
2026Le Cuvier Winery, Website and Digital Commerce Redesign
Creative direction, UX and visual design, content architecture, frontend development, and integration of Statamic CMS with Commerce7.
2026Bronco Wine Co., Rosenblum Reimagined, Digital Marketing Design
Creative direction and design of digital campaign assets and social
media rollout.
2025Encore Glass, DAOU Vineyards Cartouche, Glass Mold Design
Principal designer and production artist; custom glass bottle molds.
2024Cairjn Wine Cellars, Brand Identity and Packaging
Principal designer and creative director; identity system, custom lettering, packaging architecture, and production oversight. Recipient of a Communication Arts Typography Annual Award of Excellence.
2023Alliance Forge, Product Design
Product strategy, UX/UI design, and launch consultation for election
technology software.
2023Bar Dog for Target/Vintage Wine Estates, Retail Design
Principal designer; in-store point-of-sale and endcap display.
2023Photograph Wines for Target/Vintage Wine Estates, Advertising Design
Creative direction and principal design of print advertising for Target’s
holiday publication.
2023House of the Dragon Wines for HBO/Vintage Wine Estates, Digital Marketing
Art direction and design oversight for digital marketing and social media
launch assets.
2022End of the Day, Brand Identity and Packaging
Principal designer and creative director; identity, packaging architecture,
and production oversight.
201746 West Wineries Group, Commercial Video Production
Creative direction and production oversight for a regional wine tourism campaign film.
2015La Quinta Inn & Suites, Advertising Design
Principal designer and art director; large-format print advertising.
2014Inn at the Cove, Hospitality Brand Identity
Principal designer; visual identity and marketing collateral.
AWARDS AND RECOGNITION
2024Communication Arts Typography Annual 14
Award of Excellence, Identity Category
Project: Cairjn Wine Cellars
Role: Creative Director and Lead Designer, Web & Wolf; custom lettering
2021Pentawards International Packaging Awards
Shortlisted, Branding & Consumer Redesign Projects
Project: Le Cuvier
Role: Creative Director, Lead Designer for Web & Wolf
2021DNA Paris Design Awards
Winner, Branding and Packaging Categories
Project: Le Cuvier Brand Redesign
Role: Lead Designer for Web & Wolf
2021DNA Paris Design Awards
Winner, Branding and Packaging Categories
Project: Devils Gate
Role: Lead Designer for Web & Wolf
2020International Design Awards (IDA 2020)
Silver, Multimedia and Brand Identity Categories
Project: Le Cuvier
Role: Creative Director, Lead Designer for Web & Wolf
2019American Advertising Awards (ADDY Awards)
Silver ADDY Award, Integrated Brand Identity Category
Project: TH Estate Wines
Role: Art Director, Lead Designer for Juice Media
2019American Advertising Awards (ADDY Awards)
Bronze ADDY Award, Integrated Campaign
Project: J. Lohr Vineyard Series
Role: Lead Designer for Juice Media
2018American Advertising Awards (ADDY Awards)
Silver ADDY Award, Integrated Brand Identity Category
Project: ONX Wines
Role: Art Director, Lead Designer for Juice Media
2011Creative Quarterly
Best of Graphic Design, Student (MFA) Category
Project: Transforming Substance: Aaron Siskind
Role: Designer
2011WESTWEEK, Pacific Design Center, West Hollywood, California
Selected for Inclusion, Invitational Furniture Showcase
Project: AMP Chair
Role: Designer and Fabricator
EDITORIAL AND PUBLICATION LEADERSHIP
2025–PresentThreshold: Journal of Literature & Art, Yavapai College
Creative Director
Revived an interdisciplinary literary and arts journal in collaboration with the English and Art departments. Direct visual identity, editorial design, digital exhibition, and print production for distribution through regional bookstores, public libraries, and Yavapai College galleries.
TEACHING AND COURSE DEVELOPMENT
Teaching spans in-person, online, and accelerated eight-week formats at an open-access, baccalaureate-granting community college. Courses are structured to support first-generation, rural, adult, and/or working students with varied levels of prior preparation and geographic access.
COURSES TAUGHT AND SUBSTANTIALLY DEVELOPED
Visual Design and Studio
ART 112 Two-Dimensional Design
ART 130 Web Design
ART 131 Graphic Design I
ART 132 Graphic Design II
ART 137 Adobe Photoshop
ART 230 Graphic Design III
ART 231 Digital Illustration
ART 233 User Experience Design
ART 234 Advanced Graphic Design Projects
ART 236 Digital Pre-Press
Course content across the graphic design sequence includes typography,
visual systems, design history and theory, identity design, publication and packaging design, critique, accessibility, and professional practice.
Marketing
MKT 310 Digital Marketing Landscape*
MKT 410 Brand Strategy: Tactics & Digital Tools
Internship Supervision
ART 296 Internship: Art
Supervise student placements, professional goal-setting, employer communication, reflective documentation, and performance assessment.
ADDITIONAL COURSES DEVELOPED FOR THE BACHELOR OF DESIGN
DES 100 Digital Design Studio
DES 103 Principles of Visual Communication II
DES 310 Experiential Design*
* Co-developed with another subject-matter expert.
CONFERENCE PRESENTATIONS
2026“Emerging Technologies & AI Literacy Framework in Yavapai College’s Accelerated Bachelor of Design Degree”
48th Annual NISOD Conference, Austin, Texas
Co-presented with Bryan Robertson
INSTITUTIONAL PRESENTATIONS, INVITED LECTURES, AND WORKSHOPS
2026“A UX Design Analysis of the Canvas Course Experience”
Yavapai College Summer Institute, Prescott, Arizona
Co-presented with Christina Goldsmith
2026“Comparative UX Course Page Design”
Yavapai College Research Symposium, Prescott, Arizona
Co-presented with Christina Goldsmith
2024“Practical AI for Educators”
Yavapai College Summer Institute, Prescott, Arizona
2023“Discord in Education”
Yavapai College Summer Institute, Prescott, Arizona
2023“Welcome to the Metaverse”
Osher Lifelong Learning Institute, Yavapai College, Clarkdale, Arizona
2022–2026“Animated GIF Workshop”
Experience the Arts, Yavapai College, Prescott, Arizona
Recurring digital animation workshop to encourage recruitment of regional
high school students.
JUROR AND REVIEWER SERVICE
2026Threshold: Journal of Literature & Art
Art and Design Juror
Yavapai College, Prescott, Arizona
2026Mountain Artists Guild Threshold Exhibition
Art and Design Juror
Mountain Artists Guild Gallery, Prescott, Arizona
2026Verde Valley Young Artists’ Showcase
Visual Art Juror
Patty McMullen-Mikles Art Gallery, Yavapai College, Clarkdale, Arizona
2024Visual Communication Portfolio Review
Visiting Faculty Reviewer
Northern Arizona University, Flagstaff, Arizona
2024Young Artists’ Showcase, Yavapai College Prescott Art Gallery
Visual Art Juror
Yavapai College Prescott Art Gallery, Prescott, Arizona
202318th Annual UCDA Design Education Summit
Conference Proposal Reviewer
Bowling Green State University, Bowling Green, Ohio
2023Arizona Treasures Exhibition
Visual Art Juror
Mountain Artists Guild Gallery, Prescott, Arizona
ACADEMIC AND PROFESSIONAL SERVICE
2026–PresentInternal Vice President-elect, Faculty Senate
Elected Spring 2026; term begins Fall 2026
2026–PresentVoting Member, Institutional Review Board
Participated in the planning group that established Yavapai College’s first institutional review board.
2025–2026Faculty Senate Elected Officer
Representing the Visual and Performing Arts Division.
2025Art Discipline Representative, AZTransfer Articulation Task Force
Represented Yavapai College in statewide review of art-course transferability and articulation; served as official recorder.
2025–2026Yavapai College Research Symposium, Founding Team Member
Helped plan and produce Yavapai College’s inaugural college-wide
research symposium.
2025–PresentAcademic Master Plan Committee, Member
2025–PresentFaculty Mentor, Yavapai College Faculty Mentorship Program
Mentor newly appointed faculty in institutional procedures, teaching practice, service expectations, and professional integration.
2025–PresentProgram Assessment and Review Lead, Visual Arts
Authored three-year assessment plans and annual reports for the Art and Design degree programs.
2024–PresentInstruction Committee, Member
2022–PresentCurriculum Committee, Member
Curriculum Committee Faculty Representative for the Visual and Performing Arts Division, advising faculty on curriculum processes and proposals.
2022–PresentArt Acquisition Committee, Member
2020Phoenix Design Week, AIGA Arizona Conference Volunteer and Master of Ceremonies for Programmed Events
Facilitated conference programming and introduced speakers and sessions.
COMMUNITY AND CIVIC SERVICE
2022–2026Chair, Planning & Zoning Commission, City of Cottonwood, Arizona
Previously Vice-Chair, 2021–2022; Commissioner, 2020–2021
Led public meetings and worked with city staff, elected officials, applicants, and residents on zoning, land-use, and development proposals.
SELECTED PRESS AND MEDIA COVERAGE
2026“Yavapai College Instructor Lindsay Masten Helps Shape the Future of Design Education”
The Prescott Times, February 5, 2026
Interview on teaching philosophy, design pedagogy, and development of the Bachelor of Design in Visual Design.
2023“OLLI discusses the metaverse”
Cottonwood Journal Extra, September 6, 2023
Coverage of an invited lecture on advances in AI and their implications for
digital environments.
DESIGN, TECHNICAL, AND PEDAGOGICAL EXPERTISE
Brand, Identity, and Visual Communication
Brand strategy; visual identity systems; typography and custom lettering; advertising and integrated campaign design; art direction; creative direction; digital illustration; experiential design.
UX, Digital Products, and Web
Design research and strategy; interaction and UX/UI design; information and content architecture; heuristic evaluation; task analysis; competitive audits; interface prototyping; responsive web design; frontend implementation; HTML and CSS; JavaScript; Python; PHP; Laravel; digital and web accessibility; CMS and ecommerce integration.
Print, Packaging, and Publication
Packaging architecture; dielines and production artwork; custom tooling; digital prepress; color management; print specifications; editorial and publication design; production and vendor coordination.
Software and Platforms
Adobe Photoshop, Illustrator, Premiere Pro, Fresco, Lightroom, Acrobat Pro, and InDesign; Figma; Glyphs; Autodesk AutoCAD, Fusion, and Maya; Procreate; Rhino; Git/GitHub; Laravel; Craft CMS; Statamic CMS; Commerce7; command-line and version-controlled development workflows as well as no-code and low-code web platforms, including Framer and Webflow.
Marketing and Content
Brand and digital-marketing strategy; customer journeys and conversion strategy; campaign development; social-media content systems; product photography; integrated communications.
Curriculum and Academic Program Development
Course and curriculum design; online and accelerated course development; learning-outcome alignment; assessment planning and program review; academic program development; accreditation support; AI literacy; creative and ethical applications of artificial intelligence; integration of emerging technologies into teaching and curriculum.
PROFESSIONAL AFFILIATIONS
Member, AIGA
Member, CAA (College Art Association)
Member, DRS (Design Research Society)